Online video service Viewster will launch Omakase, its new subscription box/streaming service with an exclusive gold-foil hardcover edition of the Kill la Kill manga. With Omakase, inspired by “chef’s choice,†Viewster is employing a clever new twist on the subscription box phenomenon by bundling a bi-monthly box of unique merchandise with an online subscription to ad-free Viewster video content.  Exclusive digital content will also be added, including min-EP albums featuring new music from popular artists and original comics by well-known creators.
’Omakase,’ a term seen on sushi menus, “is when you let the chef make a selection of sushi for you, and that’s what Omakase by Viewster is all about,†Viewster USA CEO Rob Pereyda explained. “Everything together – the video, the merchandise, and the digital goodies – makes up Omakase. Just like a patron to a nice sushi restaurant would trust the chef, we hope that fans will ‘leave it to us’ in the same way.â€The theme of the first box, scheduled for this fall, is Kill la Kill, anchored by the exclusive gold-foil manga volume. Future boxes may be anchored around single IPs, or general themes, such as “back to school.â€
The initial launch, with the two-month subscription priced at $25 plus shipping and handling, will be for customers in the U.S., Canada, and the United Kingdom.
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